(2) While determining the amount of monetary penalty to be imposed under sub-section (1), the Board shall have regard to the following matters, namely:—
(a) the nature, gravity and duration of the breach;
(b) the type and nature of the personal data affected by the breach;
(c) repetitive nature of the breach;
(d) whether the person, as a result of the breach, has realised a gain or avoided any loss;
(e) whether the person took any action to mitigate the effects and consequences of the breach, and the timeliness and effectiveness of such action;
(f) whether the monetary penalty to be imposed is proportionate and effective, having regard to the need to secure observance of and deter breach of the provisions of this Act; and
(g) the likely impact of the imposition of the monetary penalty on the person.